March 2013


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Career Office <[log in to unmask]>
Wed, 20 Mar 2013 13:42:36 +0100
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*Dear Student,*

Find below two internships at Kraftfoods:*

Marketing Research / Consumer Insights Chocolate*

*Business Insights Intern *

Marketing Research / Consumer Insights Chocolate*


*Company: *Kraftfoods

*Location: *Mechelen, Belgium

*Type of job: *Internship

*Duration: *6 months starting from mid June, 2013


*Job Description:*

You can't walk into a supermarket, switch on the TV or go to watch a 
movie without our products catching your eye. MilkaŠ, Cote d'OrŠ, 
PhiladelphiaŠ, PrinceŠ, OreoŠ, TobleroneŠ, ... they're all ours. You 
could have the incredible satisfaction of sharing these known and loved 
brands with our consumers across the region. And launching a few new 
rising stars too. Insights. They're crucial to our future -- and yours, 
too. So, help us gather the consumer insights that shape our product and 
our marketing, an we'll give you the insights that could shape a 
powerful career in marketing. Mondele-z is the second largest company in 
the food industry. With over 140,000 employees worldwide, we sell our 
products and deliver quality in 160 countries. Mondele-z Benelux 
provides employment to over 3,000 people, divided between 4 factories 
and 2 headquarters.

The office is situated in Mechelen, between Antwerp and Brussels, and we 
have production plants in Halle, Namur and Herentals.

*What we offer you: ***

- Mondele-z offers an open work climate where innovation and development 
is encouraged

- We provide an experienced environment with over 20 international 
internships every year

- We strive for a good and spontaneous relationship with colleagues, 
customers and consumers

- We offer excellent support to make sure you can blossom! What your 
tasks will be:

- You will work in the actual day to day business, participating in the 
Consumer Insights team

- You analyze monthly Nielsen data and analyze how key consumer and 
market trends affect our brands

- You assist in continuous research (e.g. household panel data analysis, 
advertising tracking)

- You assist in ad-hoc analysis for the different marketing teams (new 
product launch analysis, duplication analysis, consumer profile 
analysis, trend analysis, price analysis)

- You participate in consumer research projects (qualitative and 
quantitative): you understand the business objectives, strategies and 
plans in order to identify research needs. You may go on the field to 
assist to the research (e.g. focus group)

- You interact with the marketing team and other internal and external 
partners to collaborate on data driven recommendations What we want in 

- An enthusiastic student (who is still enrolled) with a matching 
educational background in marketing, business or economics

- Someone who is able to work independently and responsibly, with strong 
analytical skills

- Someone who learns new strategies quickly

- Someone who has good organization skills

- Someone who is able to transform research learnings into business 
recommendations and has demonstrated success at project management level

- We want you to be fluent in either French and English or Dutch and 

- We need your honest, unrestrained input and your innovative ideas!


Send an e-mail with your CV and motivation letter to: 
[log in to unmask]


*Business Insights Intern *


*Duration and timeframe**:*6 months starting from 30th of May, 2013

Insights. They're crucial to our future -- and yours, too. So, help us 
gather the Business insights

that shape our products and our marketing, an we'll give you the 
insights that could shape a

powerful career in Business Strategy Marketing or Marketing Research.

We are looking for a Business Insights intern who provides support to 
the European Analytics Team. The European Analytics Team provides 
analytical expertise for Business Teams across Europe and across 
categories. Team members work as internal Kraft Foods consultants. Their 
goal is to improve marketing-and sales efficiency and share knowledge 
across Europe.

The European Analytics Team acts as a project manager and its main task 
is to understand internal partner needs and coach external suppliers so 
that they are able to answer to the business questions. Additionally, 
they also lead the development and implementation of new/improved 
analytical tools to identify business opportunities.

The trainee will provide assistance to one of the Analytics Managers of 
Kraft Foods Europe. The intern will coordinate Marketing Mix Modeling 
projects across Europe and across categories, analyze model results, 
organize, prepare and attend international meetings... Therefore, you 
will have to work closely with 'Consumer Insights', Marketing teams and 
external companies across the globe. You will also be responsible for 
the implementation of innovative analytical tools that will guide 
Marketing Decisions across Europe.

So you are really getting involved in the strategic part of marketing- 
and even more! After your internship you will have gained practical 
knowledge that could shape a powerful career in Business Strategy!

Do you have a passion for Business Strategy and do you match the 
following profile:

- You have a feeling for research, analysis and insights

- You have a quantitative mind

- You have strong organizational, communication and interpersonal skills

- You adapt quickly to different business environments and you are not 
afraid to give your opinion

- You are work action- and result oriented and know how to follow a 
concrete time schedule

- You know how to handle difficult issues in a logical and analytical 
way and you are sensitive for the larger business context

- You are proficient in English

- You have a relevant educational background and are still enrolled as a 

- You are available for a period of 6 months as of May 30, 2013

Let the joy begin!


Send an e-mail with your CV and motivation letter to: 
[log in to unmask]

*Interested in the experience of students who did an internship? Check 
their *testimonials <>*. The 
Career Office keeps students informed about Career Events via its 
*Career Calendar <>. *Join the 
*Career Office FEB group 
<>*on LinkedIn 
and follow us on Twitter, #careerFEBRUG*

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For final-year projects, an internship contract must be signed by all parties (the organization, the Career Office and the student). The Faculty of Economics and Business has drafted a standard contract which can be downloaded in Dutch or in English. For more information go to