March 2007


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Henk Janssen <[log in to unmask]>
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Thu, 1 Mar 2007 14:09:46 +0100
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Market research (setting up an international B2B marketplace in 50+
/health sector or agriculture market)

 *Description of the business*

Holland Fire is a starting business which has its seat in the North of
Holland (Drenthe).

The business will develop one or more online marketplace in the
international Business to Business (B2B) segment.

 *Business point of view*
Holland Fire wants to set up one or more international marketplaces by
connecting buyers and sellers :

    * The focus is a portal for producers, retailers, suppliers who want
      to trade international (B2B)
    * Goal is to connect and match international trade: buyers and
      sellers who wants to import or export products
    * It is a partial closed trade portal: all offered products are
      online and public available, but if someone wants to connect to
      the other (to have telephone, email, address etc.) you have to
      become a (paying) member of the portal. This is to protect the
      quality of the marketplace. Members will therefore be checked
      (such as Chamber of Commerce etc.)
    * Business can look and search for new contacts, products and also
      easy compare products
    * There are static prices on the marketplace (no auction like

 *Research question*

To obtain a better sense of the chance of succeed of starting an
international B2B marketplace (see points of view above) on the
following market segments: health sector/50-plus and agricultural/food
market (each with an separate marketplace)

For each sector the following questions have to be answered:

    * What is the quantity of need in Holland for a B2B marketplace for
      each sector (health and agricultural/food)
    * What is the quantity of need for a B2B marketplace for each sector
      in the European Union ?
          o Which EU-country has the best chances for starting (on
            behalf of Holland)
          o Which countries in Eastern Europe have the best chances
            (Poland, Czech, Slovakia)
          o Look on these questions to the sellers and also the buyers
            sides. Which percentage of the researched businesses will
            start with buy in and which percentage will start with
            selling? And for which percentage is this national or
            international trade ?
    * Mapping: what are the main mutual trades streams (use the segments
      of application 2) and which business chains sees most profit ?
      (Chains: producers, wholesale, suppliers, shops, etc.)
    * Market entrance: which percentage (segments in application 2) will
      pay for membership of this B2B marketplace ?
    * What is an acceptable member price for entrance in the marketplace
      (To get contact information)

* Background of market segments*

    * See application 2 for a possible market segmentation (par example
      to use on a online marketplace)
    * Requirement is that products can be placed on a B2B marketplace

*Global product segmentation 50+ market*

    * (Para-) medical products, equipment and aid for elder people (for
      living-care houses, elder care, homecare, revalidation)
          o Mobility products  (trolleys, beds, wheelchairs, etc.(
          o Medical and paramedical consumer products (e.g. bandage,
            hygiene products, sanitary products, incontinently products,
            disposables, rubber gloves etc.)
          o Additional aid in care (electro medical instruments,
            orthopaedic, laboratory products etc.)
    * Live
          o Mobile products
          o Domotion products
          o Food supplements
          o Beauty and care products
          o Travel           

*Global product segmentation agricultural/food market*

    * B2B agricultural
          o Agricultural technique (mécanisation, energy etc.)
          o Plant and soil
          o Stable and properties
          o Clothes and shoes
          o Flowers
          o Fruit
          o Dairy
          o Pork
          o Sheep
          o Poultry
          o Horses
          o Wheat and seeds
          o Animal food
          o Potatoes
          o Vegetables
    * Food
          o Glasshouses
          o Frozen products
          o Milk products (cheese etc)
          o Eggs
          o Reform and health food
          o Industrial techniques
          o Etc.

Are you interested? Contact: [log in to unmask]



Henk Janssen
Wetenschapswinkel Economie & Bedrijfskunde
Postbus 800
9700 AV  Groningen
WSN-gebouw, Zernikecomplex
Landleven 5
kamer 243
tel. 050 -- 363 3810
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